Wednesday, 31 August 2016

What is Search Engine Optimisation?

BY shivam choudhary IN No comments

What is Search Engine Optimisation?

What is Search Engine Optimisation? SEO  is a game of rich knowledge of the combination of refined content and optimised SEO will give long lasting ranking in the google algorithm.The slowly and continues  growth of website on the bases of "On page optimisation" and "Off page optimisation" will give stability to your website or blog.

Search engine is optimisation is on the basic of various factor the primary factor are:

2. SEO

Commonly in the digital marketing people consider "CONTENT" as a part of Search Engine Optimisation but the content is not the part of Search engine optimisation.Content is a primary pillar of your website or blog on which you will apply various Search Engine Optimisation technique to pull our content on google ranking so that it will be exposed to the Internet user.But if the content is not worth it will not be optimised well you may optimised it using various technique and can be pulled up but once it will be exposed to internet user and user interaction will be not so useful definitely it will again increase your bounce rate and the chances of survival at a stable rank are very less.

How to write content?

The content should be written after researching that,the content you want to write is searched on google from  which keywords,and at the time of writing content the keyword to be used in content and other words should be synonym and related to subject and topic.

What to do before writing content?

1.Good knowledge of particular topic
2.Keyword search for particular topic.
3. Competitor keyword on particular topic.
4.Taretted audience region and keywords

First of all write a content of 500 words only because once the content is too long people will loose the interest and and its will decrease user interest and will exit from same page if the article is to be written of 1500 words then it should be splitted in 3 article,which will make the the user to scroll from one page to another and will help you to maintain your bounce rate at best.
Once the article is written now its time to optimise the content.
Content will be optimise in two parts.

a)On page 

1.Page Titles. Your page titles are one of the most important SEO factors on your site. ...
2.Meta Descriptions. Many people forget to include meta descriptions for their pages. ...
3.Meta Tags. ...
4.URL Structure. ...
5.Body Tags (H1, H2, H3, H4, etc.) ...
6.Keyword Density. ...
7.Image SEO. ...
8.Internal Linking.

b)Off page optimisation

2.Social bookmarking sites
3.Blog marketing
4.Directory submission
5.Search engine submission
6.Link baiting
7.Photo sharing
8.Article submission
9.Photo sharing
10.Answer question

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